Performance Marketing & Paid Social
Campaigns that actually convert.
Journalism & Mass Communication graduate turned performance marketer. I manage and optimise Meta Ads campaigns for lead generation, run Google Ads, and make the Instagram, Facebook and LinkedIn content that feeds them.
Performance Marketing Executive at TheSecondKey — New Delhi
Tools I use
- Meta Ads Manager
- Google Ads
- Google Analytics
- Canva
- VN
- Instagram Edits
01 About
I sit in the gap between the creative and the media buyer — the person who can cut the reel and then read the dashboard that says whether it worked.
A six-month Diploma in Digital Media Marketing from Hansraj College sits on top of a Journalism & Mass Communication degree, so storytelling and campaign strategy came from the same place rather than being bolted together afterwards.
Two internships managing Instagram, Facebook and LinkedIn end-to-end — content, Canva creatives, short-form video in VN and Instagram Edits — led to my current role as a Performance Marketing Executive at TheSecondKey, where I manage and optimise Meta Ads campaigns for lead generation and brand growth.
I also have practical, hands-on knowledge of Google Ads, from campaign setup through optimisation. Where I'm headed: deeper into performance marketing and paid media.
- Based New Delhi, India
- Languages Hindi, English
- Focus Meta Ads, Google Ads, paid social
- Now Performance Marketing Executive, TheSecondKey
02 Experience
-
Performance Marketing Executive
TheSecondKey
- Manage and optimise Meta Ads campaigns to drive lead generation and brand growth.
- Plan and publish social media content across Instagram, Facebook and LinkedIn — reels, posts, captions and hashtag research.
- Design social media creatives and content in Canva, keeping brand communication consistent.
- Meta Ads
- Lead Generation
- Campaign Optimisation
- Content Planning
- Canva
-
Digital Marketing Intern
Reliable Study
- Managed social media accounts across Instagram, Facebook and LinkedIn.
- Created social media posts, creatives and marketing content using Canva.
- Shot and edited short-form videos and reels using VN for digital platforms.
- Assisted in planning, executing and monitoring Meta Ads campaigns to support brand growth and engagement.
- Content Strategy
- Content Creation
- Canva
- VN
- Meta Ads
-
Social Media Intern
Group Media Private Limited
- Independently managed Instagram, Facebook and LinkedIn accounts.
- Designed engaging social media creatives in Canva while maintaining brand consistency.
- Handled caption writing, hashtag research, and end-to-end content publishing.
- Social Media Management
- Canva
03 Skills
Paid media
- Meta Ads — campaign management & optimisation
- Google Ads — practical knowledge
Social media
- Instagram Management
- Facebook Management
- LinkedIn Management
Creative & video
- Canva — social creatives & reels
- Mobile video editing — VN & Instagram Edits
Certifications
- Performance Marketing — Tutedude
- Digital Marketing Fundamentals
- Google Ads — Search, Display, Shopping & YouTube
- Mobile App Marketing, Measurement & Analytics
- Google Analytics — performance tracking & reporting
- LinkedIn Marketing — strategy, content & creative
- SEO — fundamentals, technical, mobile & local (SEMrush)
04 Education
Diploma in Digital Media Marketing
Hansraj College, University of Delhi
- Applied social media management concepts through a practical digital marketing project.
- Executed Meta Ads and Google Ads campaigns as part of hands-on training.
- Created content strategies to enhance brand visibility and audience engagement.
Bachelor of Journalism & Mass Communication
Delhi Metropolitan Education
- Digital content creation for social media platforms.
- Media production and storytelling techniques.
- Advertising and public relations principles.
- Audience engagement and digital communication strategies.
05 Contact
Let's build
something that performs.
Talk to me about performance marketing, paid social or Meta & Google Ads. The fastest way to reach me is email — I reply to everything.